Case Study
How we helped hyperlocal E-Commerce from India achieve 58.3% growth within 3 months
Client
Hyperlocal e-commerce startup in Hardoi, UP
Obstacles
- There wasn’t enough awareness among people about the brand which resulted in a lack of trust in the company.
- The company was conveying its messages mostly in English, but a large number of populations didn’t understand it and preferred the local language as their means of communication.
- The company had no proper marketing strategy in place.
What We Did
Our first step was to create a buyer persona that would include a narrow audience. For example, people who recently shifted to the city, people who regularly buy through e-commerce, teenagers, and young guys and girls. Once we had a clear picture of our ideal customers, we analyzed the best way to reach them. Since it was a small city, it was easy to target people.
The next step was to make Hindi the primary language for advertising and promotion.
We advertised the company in the local areas which were famous for hangouts for youngsters. We also advertised the company in government colonies and the areas that were famous for rented houses.
We also provided other channels from where it was easier to place orders, like WhatsApp, calling and text messages.
Also, we analyzed the past sales records and found that the FMCG products were doing quite well as the company was selling the products in lower prices compared to the market. So, we started promoting the FMCG products and once we grabbed some market share, we started promoting the groceries as well. We also reduced the time to guaranteed delivery within 4 hours.
The Result
Within three months, their sales increased by 58.3%.
What We Did
“ Nikhil is a well talented and trained guy who knows how to make things work even in less time. In the beginning, it was hard to believe on him but later on, we were like brothers. My experience was amazing. I’ve always felt really pleased about Nikhil’s approach and his responsiveness – he was on fire and knew what we were doing since day one. I can always count on him.”